Trevor Williams graduated from Florida State University with a BFA in Graphic Design. He then moved to NYC to pursue his dream of working in the publishing industry and to explore the city that captured his interest at a young age.
Since graduating in 2013, I moved back to Tampa and took a few freelance jobs before moving to New York City in 2015 to be a Designer for Women’s Health Magazine. Right before I moved, Jennifer Santoro emailed me about working together on branding for her startup, Vaetas, a company that brings the power of interactive videos to business development. I first met Jen while I was working at the Career Center on campus and she was at the then called Center for Leadership & Civic Education. I worked with her on a few projects during my time working on campus and was excited to work with Jen again on Vaetas for at least a little while before I got the opportunity with Women’s Health.
For the past two years, I have worked as a Designer for Women’s Health, and most recently their Associate Art Director. While at WH, I design stories in the Food, Fitness, Sex, as well as features in each issue. I was the sole designer on the Sex Series that spanned over three issues in 2015; I was the lead designer on the Fitness Flip in 2016, and with my new promotion, I design the newsy and humorous Discuss! section in the front of each issue. I was able to work together on the December 2016 Salt feature that received a Society of Publication Design Merit for Photography.
Every day at Women’s Health, I get to work with so many smart and creative people who are so talented and knowledgeable of their craft and the publishing industry. I’m doing what I love in an amazing city, so I couldn’t have asked for anything better.
Going into FSU, I knew I wanted to work in the publication industry, so I wanted to learn as much as I could from professors and others in the BFA Design Program when it came to exploring new mediums and experimenting with friends and fellow artists/designers. A BFA in Design allowed me to do that and approach the print medium with a new perspective.
Take advantage of your time in your studio classes; be inspired by other artists and learn from them. Be open to collaborating with other artists, you can learn a lot from them. And you never know when your paths will cross once you leave FSU, so network as much as possible. Have a plan for once you leave. You don’t want to be like, “oh shit, now what do I do?” Take advantage of your professors, ask them a bunch of questions, and learn about possible opportunities in your medium. Then act on it. Work on getting the “1-2 years experience” that are on those job descriptions while you are there. Class work isn’t what they are looking to see. They want to see your voice and perspective, so show them what you can do and build your portfolio at the same time. You will be told “no” more than you will be told “yes,” but keep trying and believe in your skill and your art.