Viral is a browser game that conceptualizes becoming an Internet celebrity while examining how performance, narcissism, exploitation, self-commodification and identity construction manifest on social media. During gameplay, players interact with parodies of social media applications that have been reimagined as games, to work towards the ultimate goal of becoming Internet famous at all costs. Staples of Internet culture, like memes, snuff media, shock sites, naked picture leaks, cyber-bullying and pornography are remixed and collaged. Viral references the general desensitization that characterizes Millennials, likely a response to the aberrant, bizarre and extreme content the Internet has made accessible to Millennials since adolescence. Viral was created as part of an Internet Art Microgrant from Rhizome.org.
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