Dean’s Advisory Council Vice Chair & Alum Brett Player Selected for Seminole 100 for Second Consecutive Year

Department of Art alum Brett Player’s business PLAY, LLC has been selected for The Jim Moran Institute for Global Entrepreneurship 2021 Seminole 100 list for the second consecutive year. In a space as competitive as advertising and marketing, Player continues to uphold his agency as a force to be reckon with in the world of brand communications.

It means a great deal to be honored for the second consecutive time. This is directly tied to our sustained relationships with growing clients. That’s our high-water mark, helping our clients to be financially strong by providing effective communication that resonates, said Brett Player.

The Seminole 100 annually celebrates the fastest-growing FSU alumni-owned or alumni-led business through an annual ceremony at a celebration on FSU’s campus each year, during which each company learns their numerical ranking and receives their award. Hosted by the Jim Moran Institute for Global Entrepreneurship, the event honors FSU’s entrepreneurs and allows them to share valuable business insights with each other. Honorees and their businesses also receive increased publicity and visibility via national, local and industry media exposure.

Brett Player has 20 years of experience in brand communications. His agency, PLAY, has helped create and launch consumer brands for Spanx and Assets, re-imaged looks for Zoo Atlanta and Pace Academy, enhanced perception in higher education institutions like Clemson and University of Miami and launched national ad campaigns for BMG music and Goodman Manufacturing. Player graduated from FSU in the early 90’s with a degree in Studio Art. He loves giving back to the University by being on the College of Fine Arts Dean’s Advisory Council; chairing the Development Committee, helping with marketing initiatives and other council activities. Along with FSU, Player also serves as an Adjunct Professor at the Miami Ad School and Furman University.

As a graduate of Florida State with a degree in Studio Art, Player is no stranger to looking at situations through a creative lens. Player found his artistic medium in advertising and branding. Within this craft, he established an agency that, at its core, recognizes the value of building relationships through meaningful communication. “To do this, we come up with creative solutions, because inspired creativity breaks through all noise,” said Player.

He also attributes his current successes to lessons learned in past positions, and encourages future generations of artists and entrepreneurs to understand how experience can mold professional endeavors.

The term “intrapreneurship” recently resonated with Player. “It translates into working at an organization that allows you freedom of both craft and ownership,” he said. “Much like apprenticeship of the past, learn your craft by working with others you respect, and then take these experiences with you in opening your own organization.” As Player’s company continues to reach new heights of growth, he never neglects to have fun, and encourages everyone to PLAY. For more on Player and PLAY, please visit www.goplaydesign.com.