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Refresh Tallahassee Newsletter: October 2011

Published October 25, 2011

Join Us At Our Upcoming Meeting!

A Deep Dive into Some Core Principles of Successful Website Design
The editors of will be here to present a deep dive into some core principles of successful website design. We’ll look at aspects of what makes a user interface work (or not) and investigate ways to increase conversion rates. We’ll also gain insight from lessons learned reviewing thousands of websites on

Symbolic Imagery in Interface Design

by Giovanni DiFeterici
Giovanni will discuss the inherent symbolic nature of UI elements, how people interact with them in relation to their real world analogs, and how to build a description of an element’s function into its visual presentation. Understanding how people think about the interactive visuals that we build can help us design more cleanly and to speak more clearly to our users.

Sign Up UX Design
by Gene Crawford
Your web app’s sign-up experience or the call-to-action better be top-notch. People have short attention spans and take no mercy when passing judgement on your service or products. We’ll be looking at some best practices and review great examples that demonstrate what goes into a solid sign-up experience. We’ll also get into some psychology, design patterns & reviews.

Date & Time: Thursday, November 3, 6:30 to 8:00
Location: FSU, William Johnston Building, Room 2010
Cost: FREE!
Please RSVP if you plan to attend!

Our Friends & Family Network
Though the wheelhouse at Refresh Tallahassee is front-end design, we continue to hold a three-part focus of design, development, and business. This blend connects us with other groups in our area, and listed below are three local organizations also attended by Refresh members.


TalTech Alliance
Alliance is a non-profit alliance of businesses, academic centers, entrepreneurs and individuals invested in promoting technology-based entrepreneurship, business expansion, and innovation in the Capital region.TalTech’s Vision is that Tallahassee and its surrounding areas will be Florida’s Capital for technology.

American Advertising Federation of Tallahassee
The American Advertising Federation protects and promotes the well-being of advertising. We accomplish this through a unique, nationally coordinated grassroots network of advertisers, agencies, media companies, local advertising clubs and college chapters.

Silicon Tally
The mission of Silicon Tally is to leverage the untapped potential of Tallahassee’s innovators, tech entrepreneurs, and creative individuals in order to generate more communal wealth through the creation of startup companies with high-growth potential.

Video for the Day
The Atlanta Web Design Group has posted a video featuring Carl Smith, founder of nGen Works and guest speaker on a couple occasions for Refresh Tallahassee. In addition to Carl, there are a host of other respected designers answering the question “What do you love about the web?” Special thanks to Eric Thomas for the tip… Enjoy!

Love the Web – A Web Afternoon from Atlanta Web Design Group on Vimeo.