Danielle Broderson’s Anthropologie Visual Team Internship, Fall 2011
This fall semester I had the opportunity to work with an amazing team of creative and inspiring women. I worked long, hard hours in the comfortable confines of Anthropologie, located in the newly-opened, trendy, outdoor mall of St. John’s Town Center. The concepts we tackled were very directed, however open-ended, when it came to construction and installation–many of which were right in line with my own inspirations, which made transforming the ordinary into the extraordinary a very pleasing task.
I am not going to lie, there is a high level of expectation, when switching your gears from a gallery to a corporate venue. That is where I learned the most. The level of professionalism exceeded my expectations and I came to learn what it is I can expect and respect, if I want to continue pursuing a corporate job. But alas, as the leaves started to turn, I knew my time spent there must come to an end and now I am back to the drawing board to see what next year will have in store for myself and a large body of work. I now have the know-how’s on how to approach hanging large-scale work, and the attitude that will earn me the respect and home in a gallery, soon enough!
For those of you really wanting to push your limits on installation art, I highly suggest this opportunity. It offered me some fine-tuning and adjustments, and submersed me in a world based around art that I only knew from being a loyal customer to the company, URBN INC, for 7 years. I leave just as truly amazed and comfortably-feeling as I did my first experience as a customer.
Here’s an article with photos on the visual display
There are a series of weekly deadlines, things move very fast, and a project almost never becomes finished. So many fine details go into each piece and all come together to create one large statement. Whether it be about embracing the imperfect, or a musically-inspired, lived-in space, there is always more to be done. I developed a strong will to be able to base my time alongside an installation and being able to cut out where I can in order to finish a piece properly. Time management is a large component to this position. I was also able to use my green thumb a bit and take care of around 20 to 25 plants at a time, on a weekly basis. And lastly, but most importantly, my stamina and my motivation were served best when being able to adjust to a fast-paced work setting. Around holiday install there was no second left to waste!