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Julietta Cheung publishes essay as part of “Ordinance: A Critical Series”

Published September 15, 2015

From Kenning Editions:

Ordinance, a critical series, issues nonfiction writing in the areas of contemporary poetics, philosophy, politics, and technology. Ordinance as in coordination, ordinal points, and incendiary potential with greater stamina than yesterday’s feed. Each chapbook in the series is handmade, perfect bound, and portable. The series will be complete by the end of 2016, with ten titles in all.

In “Minoritarian Enunciation and Global Product Culture,” FSU Art Assistant Professor Julietta Cheung uses Gilles Deleuze and Félix Guattari’s linguistic concepts to tease out the creative force of consumption in a globalized economy. Taking Chinese “shanzhai” as a partially subversive intervention–and comparing the pirated, open-source manufacture of Apple products (the “HiPhone”) to fan fiction–Cheung connects the rhizomatic complexities of desire, flows of capital, and the textual conditions of translation. “Minoritarian Enunciation and Global Product Culture” is an important resuscitation of Deleuzian theory and a level-headed elaboration of how global branding intersects with “ideology,” and technology with popular culture.

More information can be found at the Kenning Editions website.